Yes! Wild ancestors of our now domestic dogs and cats ate a raw diet in the wild, and their body chemistry is designed to digest, assimilate and utilize all the nutrients of a raw diet. Because of this, they thrive on such a diet. Similarly, look at human diets. It is well known that eating fast food and junk food (equivalent to the lack of pet appropriate nutrition in many commercial foods) will contribute to many diseases such as heart disease, therefore shortening lifespan. Our ancestors did not have this fast food to clog their arteries – our bodies were not designed to eat this type of food (just like dogs and cats did not have processed, by-product filled food)! In contrast, it is proven that a diet rich in fruit, vegetables and fibre will reduce heart disease, increasing lifespan.

The same goes for pet’s - a natural, raw diet is the most health promoting, readily absorbed food for pets. Healthy food DOES equal a healthy pet!